AI & Data Sources

LooperChat's AI uses your website content to answer visitor questions accurately. Add data sources so the AI knows about your products, services, and policies.

URLs

Add web pages for the AI to learn from.

1. Go to Data Sources > URL in the sidebar
2. Click New URL
3. Enter one or more URLs (one per line)
4. Click Add URLs

The system crawls each page and makes the content available to the AI. You can add multiple URLs at once.

Auto-Crawling

On the Business plan, you can enable auto-crawling in Settings > General. Define include/exclude URL patterns to automatically keep content up to date.

FAQs

Add structured question and answer pairs for precise responses.

1. Go to Data Sources > FAQ
2. Click Add FAQ
3. Enter the question (e.g., "What is your refund policy?")
4. Enter the answer
5. Toggle Enable to activate

FAQs are prioritized over crawled content — use them for your most important questions.

System Prompts

Customize the AI's behavior and personality.

1. Go to Data Sources > System Prompts
2. A default AI agent prompt is pre-filled for new projects
3. Edit the prompt to match your brand voice

Example prompt:

You are a helpful support agent for Acme Corp. Be friendly and concise. Only answer questions related to our products and services. If you don't know, suggest contacting support.

AI Mode

LooperChat offers two AI modes. Configure in Settings > General > AI Mode:

• RAG — always searches your content before responding. Single AI call per message. Lower cost, simpler.
• Tool Call — the AI decides when to search and which tools to use. Supports MCP integrations like Shopify product search. More flexible but uses more AI calls.

RAG mode is the default and works well for most use cases.

AI Key (Business Plan)

By default, LooperChat provides the AI key with plan message limits. Business plan users can add their own API key for unlimited messages:

1. Go to Settings > AI Key
2. Select a provider (OpenAI, Gemini, or Grok)
3. Choose a model
4. Enter your API key

Shopify Stores

Shopify stores get AI product search automatically — no data sources needed for products. The AI connects directly to your store's catalog. You can still add URLs for blog posts, guides, and other content.

Tips

• Start with your most visited pages — add the URLs visitors ask about most
• Add FAQs for common questions — they give the AI precise answers
• Keep the prompt short — focus on tone and boundaries, not content
• Test in Preview — use the Preview page to verify AI responses before going live